NeXT SCENE
NeXT SUMMIT 2021, the Global Immersive Industry Summit

NEXT SUMMIT 2021

The Global Immersive Industry Summit

NOV 10-NOV 11, 2021, SHANGHAI, CHINA

NeXT SUMMIT 2021 immersive experience showcase

About the Summit

The new immersive experience entertainment format represented by the Chamber of Secrets, Script Killing, Immersed Drama, New Media Exhibition and XR is changing commercial real estate and cultural tourism real estate, and then affecting all existing business models.

With its global influence in the industry and extensive contacts at home and abroad, NeXT SCENE held the first global immersive experience entertainment industry summit in Shanghai on November 10-11, 2021. The summit will focus on China's local development and international dialogue, promote the development of immersive experiential entertainment and establish a sustainable cooperative network ecology by establishing an international cooperation alliance.

Hosted by

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Agenda

2021 NeXT SUMMIT - THE GLOBAL IMMERSIVE INDUSTRY SUMMIT AGENDA

SHANGHAI, CHINA|2021.11.10-2021.11.11

2021. NOV.10 (GMT+8): 2:00pm – 6:00pm

2:00 - 2:15 PM: Opening

  • Building the Global Alliance for Immersive Entertainment Industry

2:15 - 3:15 PM: Facing the future: geographic analysis of the global immersive experience entertainment market

  • Muso Fan, CEO, NeXT SCENE (Introduction to the Chinese Immersive Experience Industry Market)
  • Steve M. Boyle & Kimberly Flynn, Producers, Epic Immersive (Introduction to the U.S. Immersive Experience Industry Market)
  • Tristan Bruemmer, President, French Association for Immersive Artists (Introduction to the Immersive Experience Industry Market in France)
  • Richard Turco, Producer & Executive Director, French Immersive Studios (Introduction to the Immersive Experience Industry Market in France)
  • Melinda Lauw, Director of Experience Design, Lucid Entertainment (Introduction to the Immersive Experience Industry Market in the Southeast Asia)

3:15 - 4:15 PM: Scene reconstruction: immersive experience reshapes new urban space

  • Carol Chen, Executive Director, Shui On Group (The Innovation in Commercial Real Estate -- Ruihong World, Shanghai)
  • Michael Beneville, CCO, AREA15 (Immersive Experience Complexes)

Tea Break (4:15 - 4:35 pm)

4:35 - 5:35 PM: INNOVATIVE Storytelling: Experience Entertainment Leads the 10th Art Revolution

  • William Wang, Co-founder and COO, Probe Notes
  • Andrea Moccia, Secret Cinema Producer (Secret Cinema)
  • Jialu Yuan, IP Director, IQIYI (How IP Empowers the Development of Immersive Experience Entertainment)

5:35 - 6:00 PM: Industry Investment: Investment Opportunities in the Immersive Experience Entertainment Industry (Round table Forum)

  • Paige Chuang, Head of Commercial Real Estate Retail Leasing in Greater China, Jones Lang LaSalle
  • Shuai Li, VP, Modern Sky (The Development of the Industry Chain of the Music Intellectual Property)
  • Shuyu Zhang, Deputy General Manager and Chief Brand Officer, Shanghai Fengyuzhu Culture Technology

Speakers

The organizing committee of the summit invited international guests such as American innovative immersive complex project-AREA15 (the first sharing in Asia), British secret cinema, French immersive creative cluster and French immersive artists association (the first sharing in Asia), American epic immersion, Singapore LUCID Entertainment, and other industries from different fields such as Ruian Real Estate, Jones Lang LaSalle, Wind Architecture, Iqiyi, Modern Sky, and crime detection notes.

Facing the Future

Muso Fan — CEO, Founder, NeXT SCENE

Muso Fan

CEO, Founder, NeXT SCENE

Steve M. Boyle — Founder, Producer, Epic Immersive

Steve M. Boyle

Founder, Producer, Epic Immersive

Tristan Bruemmer — President, French Association for Immersive Artists

Tristan Bruemmer

President, French Association for Immersive Artists

Richard Turco — Producer, French Immersive

Richard Turco

Producer, French Immersive

Kimberly Flynn — Producer, Epic Immersive

Kimberly Flynn

Producer, Epic Immersive

Melinda Lauw — Director of Experience Design, Lucid Entertainment

Melinda Lauw

Director of Experience Design, Lucid Entertainment

Scene Reconstruction

Carol Chen — Commercial Director, Shui on Land

Carol Chen

Commercial Director, Shui on Land

Michael Beneville — CCO, Area 15

Michael Beneville

CCO, Area 15

Innovative Storytelling

Andrea Moccia — Producer, Secret Cinema

Andrea Moccia

Producer, Secret Cinema

Jialu Yuan — General Manager of IP Value, iQIYI

Jialu Yuan

General Manager of IP Value, iQIYI

William Wang — COO, Co-founder, Probe Notes

William Wang

COO, Co-founder, Probe Notes

Industry Investment

Paige Chuang — Senior Director, Head of Retail Agency, Jones Lang LaSalle

Paige Chuang

Senior Director, Head of Retail Agency, Jones Lang LaSalle

Shuai Li — VP & Principal of MVM, Modern Sky

Shuai Li

VP & Principal of MVM, Modern Sky

Shuyu Zhang — Deputy General Manager, Fengyuzhu Culture Technology

Shuyu Zhang

Deputy General Manager, Fengyuzhu Culture Technology

Media Coverage

CCTV

Epic Immersive | Founder, Producer

Epic Immersive | Founder, ProducerView
PHOENIX

NeXT SCENE exclusively released the White Paper on the Development of Global Immersive Design Industry in 2020.

NeXT SCENE exclusively released the White Paper on the Development of Global Immersive Design Industry in 2020.View
CGTN

How big is China's Immersive Industry? - NeXT SCENE Immersive

How big is China's Immersive Industry? - NeXT SCENE ImmersiveView
CGTN

China's immersive industry shifts to high-quality development

China's immersive industry shifts to high-quality developmentView
YICAI

China's Secret Room was successfully exported, and immersive entertainment ushered in the opportunity to enter overseas.

China's Secret Room was successfully exported, and immersive entertainment ushered in the opportunity to enter overseas.View
CGTN

CGTN for mentioning NeXT SCENE and China Immersive Industry in the video

CGTN for mentioning NeXT SCENE and China Immersive Industry in the videoView

Photos

Cooperative Partners

Industry Sponsorship

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Cooperative Partners

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Media Cooperation

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Contact

NeXT SUMMIT 2021 contact