
NEXT SUMMIT 2021
The Global Immersive Industry Summit
NOV 10-NOV 11, 2021, SHANGHAI, CHINA

About the Summit
The new immersive experience entertainment format represented by the Chamber of Secrets, Script Killing, Immersed Drama, New Media Exhibition and XR is changing commercial real estate and cultural tourism real estate, and then affecting all existing business models.
With its global influence in the industry and extensive contacts at home and abroad, NeXT SCENE held the first global immersive experience entertainment industry summit in Shanghai on November 10-11, 2021. The summit will focus on China's local development and international dialogue, promote the development of immersive experiential entertainment and establish a sustainable cooperative network ecology by establishing an international cooperation alliance.
Hosted by
Agenda
2021 NeXT SUMMIT - THE GLOBAL IMMERSIVE INDUSTRY SUMMIT AGENDA
SHANGHAI, CHINA|2021.11.10-2021.11.11
2021. NOV.10 (GMT+8): 2:00pm – 6:00pm
2:00 - 2:15 PM: Opening
- Building the Global Alliance for Immersive Entertainment Industry
2:15 - 3:15 PM: Facing the future: geographic analysis of the global immersive experience entertainment market
- Muso Fan, CEO, NeXT SCENE (Introduction to the Chinese Immersive Experience Industry Market)
- Steve M. Boyle & Kimberly Flynn, Producers, Epic Immersive (Introduction to the U.S. Immersive Experience Industry Market)
- Tristan Bruemmer, President, French Association for Immersive Artists (Introduction to the Immersive Experience Industry Market in France)
- Richard Turco, Producer & Executive Director, French Immersive Studios (Introduction to the Immersive Experience Industry Market in France)
- Melinda Lauw, Director of Experience Design, Lucid Entertainment (Introduction to the Immersive Experience Industry Market in the Southeast Asia)
3:15 - 4:15 PM: Scene reconstruction: immersive experience reshapes new urban space
- Carol Chen, Executive Director, Shui On Group (The Innovation in Commercial Real Estate -- Ruihong World, Shanghai)
- Michael Beneville, CCO, AREA15 (Immersive Experience Complexes)
Tea Break (4:15 - 4:35 pm)
4:35 - 5:35 PM: INNOVATIVE Storytelling: Experience Entertainment Leads the 10th Art Revolution
- William Wang, Co-founder and COO, Probe Notes
- Andrea Moccia, Secret Cinema Producer (Secret Cinema)
- Jialu Yuan, IP Director, IQIYI (How IP Empowers the Development of Immersive Experience Entertainment)
5:35 - 6:00 PM: Industry Investment: Investment Opportunities in the Immersive Experience Entertainment Industry (Round table Forum)
- Paige Chuang, Head of Commercial Real Estate Retail Leasing in Greater China, Jones Lang LaSalle
- Shuai Li, VP, Modern Sky (The Development of the Industry Chain of the Music Intellectual Property)
- Shuyu Zhang, Deputy General Manager and Chief Brand Officer, Shanghai Fengyuzhu Culture Technology
To be announced.
Speakers
The organizing committee of the summit invited international guests such as American innovative immersive complex project-AREA15 (the first sharing in Asia), British secret cinema, French immersive creative cluster and French immersive artists association (the first sharing in Asia), American epic immersion, Singapore LUCID Entertainment, and other industries from different fields such as Ruian Real Estate, Jones Lang LaSalle, Wind Architecture, Iqiyi, Modern Sky, and crime detection notes.
Facing the Future
Scene Reconstruction
Innovative Storytelling
Industry Investment
Media Coverage
NeXT SCENE exclusively released the White Paper on the Development of Global Immersive Design Industry in 2020.
How big is China's Immersive Industry? - NeXT SCENE Immersive
China's immersive industry shifts to high-quality development
China's Secret Room was successfully exported, and immersive entertainment ushered in the opportunity to enter overseas.
CGTN for mentioning NeXT SCENE and China Immersive Industry in the video
Photos
Cooperative Partners
Industry Sponsorship


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